Video-on-Demand rights to Rahsaan Noor’s movies have sold for a record figure in Bangladesh and West Bengal. This is on the heels of China’s Tencent acquiring Noor’s ‘The Spectacular Jihad of Taz Rahim’ theatrical and video-on-demand rights just two weeks ago.
The Bangladeshi and West Bengali rights were licensed to streaming video platform Bongo for a sum in excess of BDT 1.5 Crore ($200,000). The figure is believed to be more than ten times the previous highest license fee in the entire Bengal region for television or online rights.
Of the films included in the deal, ‘The Spectacular Jihad of Taz Rahim’ released in the United States last year and was featured at the Berlinale Film Festival this past February. The movie is set to release in China next month.
Noor’s Simanaheen was the largest internationally released Bengali film in history. For the film, he was awarded by the Bengali Writers Association for his ‘outstanding contributions to film’.
Owned by parent company Stellar Digital, Bongo is biggest streaming video-on-demand service in Bengal. It boasts an ever-growing library of over 15.000 full movies, dramas, TV shows, music videos and songs. Bongo is a leader among, Bangladesh’s online video companies, whom have quickly become major forces in the country’s movie and entertainment businesses.